The And Its Impact On Society Essay - 1711 Words

It is oddly ironic––replace â€Å"ironic† with frustrating, disappointing, saddening, take your pick––how some integral parts of our identities can be so vague and incredibly difficult to discern. Being incapable of remembering the past nurtures a larger identity crisis within a person. It is difficult to truly know what you are––who you are––without taking your past into account. Inextricable from our identity, the past dictates how we are reared up, our place in society, society’s expectations of us, our expectation of society, and most importantly, our expectation of ourselves. Due to this inextricability, it is impossible to deny the past without simultaneously brushing off a part of ourselves. America in the 21st century can––heavy emphasis on can––be considered progressive, modern, and accepting. As a society, we aspire to be labeled as such: we take the label of being the â€Å"melting pot of the world† proudly. Despite our so called acceptance, however, society seeks to devalue previous transgressions against minority groups. Acceptance and integration are both great things but it is important to differentiate between integration and simply glossing over history, which happens frequently. By glossing over history––much in the same way we try to ignore our personal history, we devalue the struggles undergone by various minority groups. Beyoncà ©Ã¢â‚¬â„¢s confrontation of the systematic racism faced by the African American community is especially effective due to her position in saidShow MoreRelatedThe And Its Impact On Society1167 Words   |  5 PagesFor millennia, divine figures have been an integral part of human society. Ancient Greeks worshipped Apollo, the Egyptians revered Horus, and the Hopi paid homage to Kokopelli. Each divine figure is association with its own dogma, that is, a set of beliefs that are regarded as irrefutable. At best, these dogmas can serve as the backbone of a tightly knit community. However, more often than not, dogma harms society by either creating a schism within a religious group, or by promoting the persecutionRead MoreThe And Its Impact On Society1707 Words   |  7 Pages1. Zakaria argues that societies are going through democratization where closed systems are becoming more open. Therefore, now social change is originating from the masses unlike in the past. Today democrac y is not just a form of government it is a way of life. For example, a singer that is more popular is also more successful. Large groups of people are what create change. Even capitalism is becoming more democratic. 2. Zakaria defines constitutional liberalism as the goals of government suchRead MoreThe And Its Impact On Society2002 Words   |  9 Pagesthere has never been genocide aimed at an entire race of people. Others may assume that even if the dogma was used in America, there was no lasting impact on our society since the evils of Nazi Germany were revealed to the world. The ideology of the pseudoscience named ‘Eugenics’ has continued to have a great impact on the development of our society today. Eugenics is still being used today to justify the sterilization and is discrimination against women of color mothers today. Even though theRead MoreImpact Of A Mediated Society On Society1735 Words   |  7 PagesImpact of a Mediated Society Mass media has a direct and enormous affect on the current society from pop culture gossip to education among schools. The media is not only present in the environment but goes to lengths to control and dictate the feelings and perceptions of the current generation. Given that technology constantly reaches kids at younger ages, the prevalent existence influences children at younger years as time passes. Living in a highly mediated society shapes the way people seeRead MoreThe And Its Impact On Society Essay1937 Words   |  8 Pagesfrom our identity, the past dictates how we are reared up, our place in society, society’s expectations of us, our expectation of society, and most importantly, our expectation of ourselves. Due to this inextricability, it is impossible to deny the past without simultaneously brushing off a part of ourselves. America in the 21st century can––heavy emphasis on can––be considered progressive, modern, and accepting. As a society, we aspire to be labeled as such: we take the label of being the â€Å"meltingRead MoreModern Societies And Its Impact On Society2264 Words   |  10 PagesModern societies are described most effectively against the background of what came before them. The process of modernity is reactive; it’s meaning is derived by a comparison with, and by rejection or negation of preceding agrarian and industrial societies. Traditional, or pre-modern societies take as their basic unit the community or the collective. The family constitutes production and consumption as well as socialization, indicative of a rudimentary division of labour. Further, traditional societiesRead MoreThe Impact Of Technology On Society1291 Words   |  6 PagesSociety has always been impacted by technology. Each invention has affected how people relate to one another and how cultures have expanded or ended. Technology impacts how cities grow, where people live, and who owns what. Technologies are the reason a few people are very rich, that people are more social, and that teaching, and learning is changing. We are at a crucial time in history where educators can make a difference in how our students interact with one another and make a place for themselvesRead MoreMusic And Its Impact On Society958 Words   |  4 PagesCulture Although some may suggest music can only serve for entertainment, music imposes a direct impact on the ideals and actions of today’s culture. In the past, the music of a culture greatly impacts the people and speaks what the people felt afraid to express. Different types of music reach different areas of the human brain, thus affecting the way people act in various ways. Music possesses such a deep impact on human brains it affects the way we act and process different situations we go through. AlthoughRead MoreThe Media And Its Impact On Society Essay1723 Words   |  7 Pagesand information about key points that the public ought to know about. Off base reporting implies that individuals have the wrong information about different issues and may settle on uneducated choices. Be that as it may, similarly as the media can impact the public to settle on a good choice, these public pioneers may just write about part of the issue, affecting the way that individuals comprehend certa in issues and driving them to settle on uneducated choices about subjects. In this twentieth-centuryRead MoreThe And Human Impact On Society1732 Words   |  7 Pagesresponsibilities, and offers more comprehensive information about the financial and human impact on society. Sustainability reporting discloses other relevant information about a company that financial reporting lacks. Currently, laws and regulations are not designed with policies and procedures to accommodate sustainability reporting. In order for companies to mitigate their risks and environmental impact, as well as provide reliable reports, a mandatory sustainability report is essential. 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The Protestant Reformers And The Catholic Church - 1500 Words

Introduction Although the Protestant Reformers (i.e., Luther, and Zwingli) challenged the Roman Catholic Church to return to Scripture as the primary source of Christian theology, members of other groups believed Luther and Zwingli failed to include the New Testament teachings on the difference between the church and society. As a result, a group of Protestant radicals led by Georg Blaurock and Conrad Grebel founded a new congregation that became known as the Anabaptist. The split occurred when the radicals could not convince Zwingli to agree with their views on the connection between the civic community and the religious community. Consequently, the Anabaptist and later the Mennonites expanded on the Protestant Reformation. In†¦show more content†¦. . so that no one who is in the state of grace . . . can be lawfully hindered therefrom†. In regards to confessions, Canon 21 of the Fourth Lateran Council stated that, â€Å"Every Christian who has reached years of discretio n to confess all his or her sins at least once a year to his or her own priest†. Moreover, On December 8, 1854 on the Feast of the Conception, Pope Pius IX declared that, â€Å"The most blessed Virgin Mary . . . by a special grace and privilege of Almighty God . . . was preserved immaculate from all stain of original sin†. The Pope’s motive for declaring the Blessed Virgin Mary immaculate was to assure blessing for the Church. Specifically, Pope Pius IX believed the Blessed Virgin Mary was the way to salvation. He stated, â€Å"the whole ground of our confidence is placed in the most holy Virgin . . . if there be any grace, if there be any salvation we must receive it solely from her†. Furthermore, all Catholics were required to understand and believe in the teachings of the church, accept the supreme authority of the church and develop his or her inner life. In other words, it was required that devout Catholics adhere to all decrees issued by ecu menical councils. Accordingly, at the Fourth Lateran Council the Catholic Church the following decrees were issued. 1) The Catholic Church is the one universal church and no one outside of the church can be saved, 2) Jesus’ body and blood is contained in the sacraments, 3) Only ordained

Technology During World War II Free Essays

Radar and Bombsites. Both technologies played a crucial role in the defensive and offensive strategies of all the countries involved. During World War II RADAR saw its first use in combat operations. We will write a custom essay sample on Technology During World War II or any similar topic only for you Order Now Although radar came of age during the war (Gobble) it is often referred to as the weapon that won the war and the invention that changed the world. Radar was a technology that allowed land bases to detect Incoming aircraft and direct their anta-alarm defenses In the direction of the Incoming aircraft. Radar was also seed in an offensive strategy by giving aircraft the ability to attack targets at night and during inclement weather. Although the use of aircraft in combat wasn’t a new concept in World War II, the development of the bombsites helped to make them a strategic weapon. Bombsites technology allowed for more accurate bombing runs and precision targeting of military and industrial locations. By factoring in altitude, air speed, and ground speed, World War II bombsites allowed bombers to fly at higher altitudes during their bombing missions which provided safety to the bombers and their crews from nit-aircraft guns and defending fighter aircraft. Radar Radar technology works by transmitting strong, short pulses of radio energy into the air in a specific direction using what is called a directional antenna. When these pulses hit an object like a ship, or aircraft they bounce off the object and back to the antenna. These signals are then converted into an electric signal and shown on screen where they can be viewed by an operator. The position of a detected target Is determined by measuring the time It takes the signal pulse to travel to the target, ounce off, and return to the transmitting antenna. Combining this with the direction the antenna is pointing, gives the targets position. Bombsites A bombsites Is a device used by aircraft to sight a target from the alarm and then accurately drop a bomb on that target. When a bomb Is dropped from an airplane It does not fall straight down but actually moves forward as it falls. This is caused by the horizontal movement of the plane in flight. A falling bomb is also affected by the air resistance created by falling through the air, which causes the bomb to always be Enid the plane when it strikes the target. A bombsites determines, in real time, both the range and the course of the plane so as to calculate the proper moment for releasing a bomb. On the 7th of September 1940, the first wave of over 600 German bombers flew up the River Thames to attack the docks. This was the first night of a bombing campaign called the Blitz. Men and women living along the Thames believed â€Å"the whole world was on fire. † For the next 56 nights London was bombed from dusk to dawn. Conclusion With the technology coming into WI, the war had changed. By building and reading new bomb sights, the Germans could easily bomb London from the air with out worry of artillery below. Many civilians were killed in these bombing however, Londoner continued to go to work and move with every day life. Another new piece of technology, Radar, was also introduced in WI. This created a new era of technology based warfare. It is said that Radar could have stopped the bombing of Pearl Harbor as the Radar had picked up the incoming bombers. However, as Radar was only new and introduced, higher Captains didn’t believe what they were seeing was real and avoided it. How to cite Technology During World War II, Essays

Time Management in Board Meetings for Incident- myassignmenthelp

Question: Discuss about theTime Management in Board Meetings for Incident Report. Answer: Incident Report Time Management Challenge As I tried to implement strategies on better time management in board meetings, I came to a realization that time management causes constraints on financial performance of organizations. I tried to educate the board on better time management strategies but there is a decision, which took so long to be made such that the company missed a potential client (Schwartz-Ziv Weisbach 2013). There were a lot of misunderstandings concerning how the company should be approached, services tailored to them and a professional pitch made. The board took too long and the company took up to the services of a competitor. This made me see that a lot still needed to be done so that the board manages their time in a better manner. Top management in the company does not reach good decisions quickly. It is important that quality decisions are made at a fast pace. Poor decisions can lead to the destruction of shareholder value. Good decisions made slowly depress the perfomance of the company (Cooren 2013). If the company had acquired the potential client, performance would have gone up hence helping the organization to grow. Theories The company executives spent quite little time on board meetings. The time spent on meetings was short but mostly wasted due to lack of proper time management. The limited time should be used wisely. I noticed that the agenda setting in the board was not focused or disciplined at all. The agenda was constantly the same in most meetings and no priorities were set. The board was driven by whatever crises may have been happening (Rice 2013). No one had been singled out to manage the board meeting agenda. Sometimes there are too many items on the agenda and the team runs out of time before key issues are addressed. I therefore sought to look at some time management theories and figure out how they would help the board in management of time. My aim was to make everyone understand the importance of time and setting of priorities for the board. Studying time management is essential as it will help me to direct the board in organizing, planning and scheduling various responsibilities for the board. The first theory is the pareto principle, which was founded by Vilfredo Pareto. He came up with the 80-20 rule. He observed that 80% of land was owned by 20% of the Italian population. 80% of productivity also came from 20% of the working employees. These employees worked within set time hence leading to the high productivity. Time therefore plays a vital role in productivity and success in an organization. This would be a good theory to implement for the board meetings (Nahavandi 2016). If time was managed better, the 20% of effort that baord members would put in can result in faster decision making and better strategy formulation and implementation. The second theory is the pickle jar theory. This experiment involves a time management model which can help people to prioritise the work they do. When a pickle jar is picked with rocks, there are spaces which can be filled up using pebbles. Once the jar is filled up with pebbles it becomes more compact but there are still places left (Johnston Marshall 2016).The spaces are filled up with sand and then water. This is a replica of life as major life repsonsibilities are represented by the rocks, pebbles signify hobbies daily chores and daily chores are represented by the sand. Water destructs us from the right path. Distractions lead to time mismanagement and should be avoided. The board has allowed distractions to lead to mismanagement of time. I therefore will direct them to focus on the rocks which are the most critical aspects of the board meeting. Future To ensure that there will be effective time management in future board meetings I will ensure that there is a strong committee structure where each person will have specific roles and responsibilities (Griffin 2013). This will ensure work is evenly distributed and the most relevant projects will be considered as the critical agenda. I will ensure that members are organized by ensuring notes are taken during meetings, documents are color-coded and files are labeled well. This will ensure less time is taken in preparing for meetings. Planning will also be done earlier, board members will list possible agenda items beforehand, and the same will be prioritized before the actual meeting happens (Doh Quigley 2014). Effective communication will also be implemented by ensuring that everyone is kept updated. Time saving features like calendar workflows and communication platforms will be utilized. Observation of a Board Report I got the opportunity to observe a board meeting and my key aim was to see how time management was carried out. The following is the reflection of the board meeting that was attended: Name of Board The board I observed was the Adelaide Hospital Board. The meetings agenda was to discuss adoption of new technologies that would enhance customer service in service and in the physiotherapy department. Skills Observed The skills I was interested in observing were the time management skills of the board. In this, I looked at the following areas: Time- The meeting begun on time as it had been scheduled for 8:00 am. Attendance The meeting was attended by all the board members though two of them were slightly late. Agenda The agenda had been clearly laid out and the time that had been allocated for the meeting was two hours. The agenda items were clearly written and time for discussion allocated against each (Hardman 2016). This helped the board to observe time and not to spend too much time on one agenda Moderation One of the board members was in charge of time moderation for the meeting. She would indicate to the rest if time was over for whatever was being discussed and that they needed to move to the next item. This made the meeting flow smoothly. Under each agenda, time was also allocated for members to raise concerns or come up with suggestions and this made the meeting quite interactive despite the fact that time was limited. Decision Making- It was tough for the board to make some decisions there and then due to varied opinions and each person wanted the best solution for the hospital. Some of the tough decisions concerned which kind of patient management system should be installed and which kind of robotics used for physiotherapy. There was also a debate on costs versus quality of service that would be offered. Voting was however used to try to make the decisions as quickly as possible. Lessons Learnt The Adelaide hospital board meeting taught me many valuable lessons. I found the team to be very organized and quite efficient in the management of time. I learnt that it is important to set the key agenda and have time set against each so that discussions do not dwell on one item for too long. This would help the team to achieve a lot in their meetings since many items could be discussed so long as the time was managed in an effective manner. Another valuable lesson that I learnt was that it would be best to have a meeting moderator in ach board meeting. This can be done on a rotational basis hence giving each of the board members a chance to moderate. Meeting moderation was very important as it gave the meeting a direction and ensured that time was well spent as set on the agenda. It also helped in pointing out contentious issues that needed further discussion. The moderator also ensures notes are taken and everything is kept well for the next meeting. Interactive meeting was also something that was important. Ensuring everyone participated led to better understanding and time management as each person would express his or her concerns and views in a timed manner. This led to better decision-making and in a faster way as when voting was done all members had gotten a chance to participate in the meeting already. Questions Raised As an observer, the questions that were raised to me during the meeting were whether I thought the team was managing its time well. I was also asked if there are any suggestions I had to make the board meetings better. Observations and Skill Development Being an observer is an exercise with numerous benefits as it can help me enhance my skill development especially on time management. By observing a real board meeting one learns the good and can apply them in their lives. The challenges faced can help us to improve our own board meetings. It also gives one a different view on how different people carry out their board meetings. The observations can be used to create better board meetings where time is managed effectively. Entry from Learning Journal One of the lessons learnt from this unit is how to communicate proficiently in professional practice to a variety of audiences. Communication is a key to success in the workplace and in any business setting (Dowell, Morrison Heffernan 2015). Ones ability to communicate is drawn from experience but engaging oneself in business communication courses can be a great advantage in enhancing ones professional communication. While communicating in a professional setting, one must ask themselves some question so that they tailor their message appropriately to different audience. What kind of situation is there? Which communication strategies can be used? Which is the best course of action to take? How can the chosen message be designed? How will the message be delivered to audiences? What kind of body language should one portray? I learnt that communication greatly influences our thinking with others. This is because when we communicate we share meaning in what is said and done. When one is unable to communicate or get through to the audience, it feels quite frustrating. We especially get uncomfortable when told that our communication is not good. It makes us feel like not communicating at all. Communication skills can however be enhanced (Broadbent 2013). It helps us to understand what other people feel in terms of their voice tone and non-verbal gestures. The way we write also communicates a great deal especially in the business or professional setting. Active listening is part of being a good communicator. When communicating in a professional setting it is very important that we listen to feedback given by audience. Communication greatly influences the kind of learning that we get. It is a process to know how to speak and write well, it does not happen in a single day. It also requires a lot of effort, persistence and also self-correction. To learn public speaking, one first has to learn by having conversations, answering questions and then expressing opinions. Later, one is able to deliver a speech in front of a public audience. Learning to write for public audiences also takes practice. Speaking and writing reflect our thoughts, life experiences and education. They communicate to the audience a lot about us. Communication also represents us and our employers. When communicating to a public audience, we want to represent a good image of ourselves and the companies that have employed us. Ones professionalism and their attention to small details reflect positively and set us up for success. It is important to communicate clearly in oral and written situations. These are skills, which one uses for the rest of their lives (Shockley-Zalaback 2014). They therefore have to be improved frequently so that they enhance positive relationships in our businesses or when speaking to an audience. Communication skills are ranked among the top needed by employers and in other areas. It is therefore key for one to have these skills, as it will give them an added advantage wherever they go (Rosales 2017). Having good communication skills enhances ones public speaking and enables them to motivate crowds. Advice to Student of Professional Development Course I would highly encourage a student to take the course seriously, as it will change their perception of many things and they will learn skills, which will be key especially in their professional life (Moon 2013). When students get into the business world after finishing their education, it is important that they know how to carry themselves out in a new organization. It is also important that they have skills, which can help them in career growth (Bayar 2014). This course will equip the student with skills needed to be successful in the corporate world. Important topics like communication are also covered and it helps students take a look at their communication skills and do an analysis of areas that they may need to improve. They then work on this and also become good communicators (Nicholls 2014). This course will set a platform for students to have a broad view of the corporate world. The student will be able to positively prepare themselves by gaining various skills that will be very beneficial from the course (Trorey Cullingford 2017). References Bayar, A., 2014. The Components of Effective Professional Development Activities in Terms of Teachers' Perspective.Online Submission,6(2), pp.319-327. Broadbent, D.E., 2013.Perception and communication. Elsevier. Cooren, F., 2013.Interacting and organizing: Analyses of a management meeting. Routledge. Doh, J.P. and Quigley, N.R., 2014. Responsible leadership and stakeholder management: Influence pathways and organizational outcomes.The Academy of Management Perspectives,28(3), pp.255-274. Dowell, D., Morrison, M. and Heffernan, T., 2015. The changing importance of affective trust and cognitive trust across the relationship lifecycle: A study of business-to-business relationships.Industrial Marketing Management,44, pp.119-130. Griffin, R.W., 2013.Fundamentals of management. Cengage Learning. Hardman, M., 2016.The effectiveness of leadership characteristics in varying situations displayed within a half-time speech in football(Doctoral dissertation, University of Chichester). Johnston, M.W. and Marshall, G.W., 2016.Sales force management: Leadership, innovation, technology. Routledge. Moon, J.A., 2013.Reflection in learning and professional development: Theory and practice. Routledge. Nahavandi, A., 2016.The Art and Science of Leadership -Global Edition. Pearson. Nicholls, G., 2014.Professional development in higher education: New dimensions and directions. Routledge. Rice, A.L. ed., 2013.The enterprise and its environment: A system theory of management organization(Vol. 10). Routledge. Rosales, E.D., 2017. The Role of a Stage Manager: The Importance of Communication, Respect, and Trust within Production Work. Schwartz-Ziv, M. and Weisbach, M.S., 2013. What do boards really do? Evidence from minutes of board meetings.Journal of Financial Economics,108(2), pp.349-366. Shockley-Zalabak, P., 2014.Fundamentals of organizational communication. Pearson. Trorey, G. and Cullingford, C., 2017.Professional development and institutional needs. Taylor Francis.

Marketing strategy Aussie Fresh

Abstract It is important to understand that even though the market opportunity in Vietnam seems to be promising, there are associated risks for the foreign investors. Continuous consultation from competent and qualified market analysts is the key to success any company that intends to invest in Vietnam.Advertising We will write a custom assessment sample on Marketing strategy: Aussie Fresh specifically for you for only $16.05 $11/page Learn More The organizations should be able identify the evolving market trends and make the necessary long-term and short-term reinforcements in order to survive in the market. Aussie Fresh should adopt direct export as the entry strategy since the other entry modes seem unfavorable in Vietnam. Introduction Background The production of wine in Australia has drastically increased in the past leading to oversupply of wine in the Australian market. Even though the rate of local consumption has increased, the production rates have increased more forcing the wine industries to seek foreign investment (Davis, 2005, p.1). In order to have a successful foreign investment, the company has to understand the market environment at the foreign market and adopt a marketing strategy that can help it gain a competitive advantage over the other companies in the same market. It needs to understand the internal and external forces that might influence its operations at the foreign establishment. The export market also receives increasing competition. This calls a continuous assessment and evaluation of the market trends by the company (Davis, 2005, p.2). It should be the aim of the organization not only to have a competitive advantage over the others but also to sustain the advantage for long (Peng, 2008, p16). Purpose of the report The report is intended to help in developing a marketing strategy that Aussie Fresh can adopt when establishing a foreign investment in Vietnam. The wine industry in Vietnam, the analysis o f internal and external factors the company, the country profile for Vietnam, and the suggested strategies are presented in details. In-depth Business case analysis Vietnam country profile and PESTEL Vietnam is a country in Southeast Asia, which seceded from China in the first half of the tenth century A.D. During their struggle for independence, the Vietnamese were almost thrown out of their home country by the colonial power. The result was a politically divided nation and this rivalry continued and was evident during the Vietnam War.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The war continued and in 1975, the war between the North Vietnamese and the South Vietnamese ended resulting into of the two in 1976. Vietnam was now a politically stable nation after a very long struggle. Various political and economic reforms could now be put in place by the government. The country could now feature and participate in the international market as it developed good relations with other countries. Vietnam joined the World Trade Organization in 2007, and was committed to its terms and conditions. The country has succeeded in making good international relations and this has led to a rapid economic growth in the country in the recent past. It has been projected by Citigroup that the rapid economic growth is set to continue being experienced in the country in the future. The report by Citigroup ranked Vietnam the top among the countries termed as Global Growth Generators (Citigroup, 2011). The country is expected to have a high growth rate of real per capita Gross Domestic Product of 6.4% between 2010 and 2050. The population census that was conducted in April 2009 showed that the country had about 86 million people. The figure is projected to be about 89 million people currently in the country and is expected to hit 112 million mark in 2050 (Citigroup, 201). Out of this population, about 85% percent belong to the ‘Kinh’ community. There are over 50 other minor ethnic groups but the Kinh community dominates most parts of the country. It has the greatest control on both the political and economic development in the area. Their culture dominates the region suppressing the other cultures in the country. The official language in the country is Vietnamese, which traces its roots from the Chinese language as it uses some of the Chinese characters. Most studies that were carried out in Vietnam were mainly in the areas of humanities. Scholars had much attention in areas like philosophy and linguistics for a relatively long period. This has, however improved gradually with studies in fields like mathematics and social sciences. Their applications in the adoption of the modern technologies started to be seen.Advertising We will write a custom assessment sample on Marketing strategy: Aussie Fresh specifically for you for only $16.05 $11/page Learn More The use of media in Vietnam is one f the technological aspects that were seen in the country. Media in Vietnam has had the challenge that most of the operations of the media outlets are under the control of the government. There are no independent outspoken media outlets that can operate contrary to the government’s restrictions (Amnesty international, 2010, p2). The country has a national radio broadcasting service that goes beyond the country through satellite transmission. There is also the Vietnam television that is also a state-owned media house. Print media is also available in Vietnam and has been useful to the government in informing the public of the government policies in relation to the local and international trade. The use of internet is also available in Vietnam. However, the government puts both the technical and legal restrictions on its use. There had been cases where internet users are arrested and charged in court due to their online activities (Amnesty international, 2010, p2). The legislations in Vietnam are not friendly to the citizens and foreigners. The government restrictions on human rights and privileges are evident. Their 1992 constitution talks of the right of freedom of expression but on condition, that it is in accordance the other strict requirements of the law (Amnesty International, 2010, p.2). An institutional analysis The market in Vietnam is not fully developed and can be likened to the other upcoming global markets. The country has a civilized population with unique cultural values and practices. However, it has been observed that the business environment in the country is uniquely defined and marketing strategies that have proved successful in the other parts of Asia may not be applicable in Vietnam (Diep, 2011). Even within the country, there is an evidence of difference in consumer cultures, which calls for an integrated system of marketing strategies. It was observed that a ma rketing strategy that was successful in one part of the country might not be successful in the other part of the country due to the cultural diversity (Diep, 2011). Just like in any other country where the citizens tend to adopt the Western lifestyle, the urban population is often attracted to the new and modern brands from the west. The population often chooses their brands in regard to the financial and social status of an individual in the society. The same scenario is witnessed in the wine consumption in Vietnam.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has also been noted that this population positively respond to the advertisements and sales promotions that are performed on new brands (Diep, 2011). It was also pointed out that once the consumers have been attracted to a particular product brand, it takes a relatively longer period for another competing company to lure them into their products. Wine industry in Vietnam and other Asian countries Porter’s five forces analysis Wine production in the Asian countries like China and Vietnam is set to increase in the near future due to the increased production of raw materials. Most of these countries do not have a climate that favors the production of grape. However, they have opted to adopt mechanized farming systems and modern technology in the production of wine (Griffin, 1996). The learning institutions have also established curriculum that provides an extensive research on wine and win production. The increased wine production using the modern technology that has been see n in China and Vietnam is the project of a foreign wine production company called Allied Domecq (Griffin, 1996). This implies that there are chances that more investors will be attracted to the industry. The advantage that a foreign investor in the wine industry in Vietnam can enjoy is that the production by the Vietnamese is in the process of developing. It has been pointed out that the French only introduced the techniques of coffee and bread making and never introduced the technique of wine making in Vietnam (Griffin, 1996). Besides, the variety of grapes that is set to be used for wine making has been found to be unfit for such production and is set to adopted tentatively as other fit varieties are being developed. A competing company with reliable source of recommended raw products can easily utilize this looming opportunity to gain a competitive advantage. One of the challenges that are to be faced by the company’s operations in Vietnam is the poor infrastructure in the country. Good means of transport is one of the key drivers of globalization (Ghemawa 2007, p.14). Even though the country is developing and it is in the process of improving the limited infrastructure, the system of distribution channels requires further strategies by the business organization. Another challenge to be faced in exporting wine to Vietnam is the high rate of import tax levied on the imported products (Diep, 2011). However, there is an expectation that the tax rates will go down due to the intervention by the World trade Organization in the monetary and fiscal policies that are to be used in Vietnam. The market analysis of the consumption of wine in relation to other substitute products still indicates a possible increase in wine consumption. It was observed that even though a bottle of wine could buy more than a dozen f beer, there was a constant by the natives especially in the urban centers from beer to wine consumption (Diep, 2011). There has been a remarkable chan ge in the channel of distribution for wine products in the country with the product being available for sale at both the local retail stores, supermarkets, and the hypermarkets. The latest report by the Australian trade Commission showed that the promising areas of the wine industry in Vietnam include ‘white and red wines, rose, desert wines, sparkling wines, cask and bulk wine for local bottling and the hospitality industry’ (Diep, 2011). The wine that is imported from Australia into Vietnam forms about 15% of the total imported wines in the country (Diep, 2011). The largest percentage of the imports is the French wine with Australian wines having the second largest share of the imports In the past couples of years, there has been a remarkable economic growth rate experienced in the country, which makes it a suitable export market for the Australian wines. The region has about 87 million consumers of wine and the rate of sales at the local retail stores is promising (D iep, 2011). The figure is set to increase in the coming years due to the changing life styles that are currently being experienced in the region. Traditionally, the consumers of wine used to be the foreigners in the country o the country’s nationals who had been to the western country and back. However, the adoption of the western culture and the growing economy in the area that leads to improved living standards makes the local population the major consumers of wine in Vietnam (Diep, 2011). This provides handsome opportunities for the Australian wine producers to compete for the market of their product in Vietnam. SWOT analysis and VRIO summaries The proximity of Australia to Asia provides a good opportunity for expansion the company’s business operations. The cost of transportation is relatively lower and shipment of products can be done daily (Peterson et al 2000, p.32). The company can also boast of the ability to obtain the raw materials throughout the season. Thi s leads to a constant production of the company’s products in relation to the prevailing market demands. The high use of modern technology in Australia can also enable Aussie Fresh to manufacture products that are modern to capture the Vietnamese consumers who are attracted to new and modern products. A high cost of production is one of the problems faced by the company. The agricultural products in Australia, which are the raw material for wine production, are relatively expensive perhaps due to the farming practices that are adopted by the farmers (Peterson et al 2000, p.32). The market for wine in Vietnam is under a stiff competition from other investors like France. The French wine is currently the leading imported wine in the region and might sustain the competitive advantage due to their improved technology. Besides, one marketing technique that might be adopted is use of sales promotions and advertisements through the media. This is not very possible due to extensive l egislative regulations put on the media usage. However, it is important to note that wine production by the local companies in Vietnam is still very low due to lack of resources and the appropriate expertise. Evaluation of two modes of entry There are different modes of entry that a company seeking to establish a new foreign investment. Two of these modes are examined below. Franchising This is an entry strategy whereby a new company enters a deal with an existing company to use the latter’s brand name. In franchising, a company (franchisor) develops a marketing model and sells its operation to another company (Spinelli et al, 2004, p.2). It has the advantage that the establishment of a foreign investment is faster and cheaper when the operations are managed by some third party established in the region. The franchisor does not have to bear the full risks of foreign investment. However, it requires that there be a true commitment between the franchisees and the parent compani es (Kutz, 2004). The production and marketing processes are not under the full control of the parent company (Peng, 2008, p171). J.V.P This involves two or more companies forming a joint company. A foreign company collaborates with some local partner to have a joint operation. It has the advantage that risks and costs of production are shared among the partners. The foreign company is also able to learn more about the host country in order to develop future independent marketing strategies (Peng, 2008, p172). However, it is important to note that the operations in these joint companies are not smooth due to the diversities that often exist among the partners. There are always disagreements in decision-making process. It does not provide the foreign partner a substantial control over the operations (Peng, 2008, p172). Conclusion- summary and recommendation Both the above entry modes have the disadvantage of the lack of full control over its operations. The entry strategy that should be adopted by Aussie Fresh is direct export as it has less associated risks in relation the evaluated market situations in Vietnam. It has the advantage the company has a direct access to its foreign customers (Peng, 2008, p139). The company may tentatively use local distributors by carefully examining and assessing the trade agreements that have been signed between the two nations The company should attempt to adopt the business culture that prevails in Vietnam. It should identify the suitable distributors and sales agents for their products. To win a large market share, it should liaise with retailers like supermarkets, hypermarkets, hotels, and restaurants for the distribution of their products. This will improve the consumers’ access to the products. The company’s warehouses should be located in convenient places that are easily accessible by water transport. The most convenient locations are near the Vietnamese local distribution centers that are definitely access ible by some sea freight. Much of the products should be shipped through the sea while a small proportion of the shipment can be through the air. Advertisement and promotions are a better means of ensuring that the company captures a large market share in the Vietnam market. It was noted that the consumers in Vietnam are highly sensitive to advertisement and promotion of new products. Reference List Amnesty International. 2010. Amnesty International testimony on religious and human rights situation in Vietnam. Web. Available from: http://tlhrc.house.gov/docs/transcripts/2010_08_18_Vietnam/Testimonies/T_Kumar_Amnesty_Testimony.pdf . Citigroup. 2011. Vietnam tops 11 fastest-growing countries by 2050: report (Online) Available from http://en.stockbiz.vn/News/2011/3/2/186079/vietnam-tops-11-fastest-growing-countries-by-2050-report.aspx Davis, T., 2005. Using the Bulk Wine Market to Explain Oversupply in the Australian Wine Industry. Journal of Wine Research, Vol. 16, No. 3, pp. 249â₠¬â€œ258. Web. Available from: http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?hid=9sid=2ee6dd76-0191-4806-a1e2-9788540c2ddf%40sessionmgr13vid=8 . Diep, A., 2011. Vietnam’s market for Australian wine. Web. Available from: http://www.dynamicexport.com.au/articles/markets/vietnams-market-for-australian-wine-6821/ . Ghemawa, P., 2007. Redefining global strategy: crossing borders in a world where differences. NY: Harvard Business Press. Web. Available from: https://books.google.com/books?id=8iPXgr7oJ9MCprintsec=frontcoverdq=Global+Strategyhl=enei=waB0Tfz6Fsio8QOakaGvCAsa=Xoi=book_resultct=book-preview-linkresnum=4ved=0CD4QuwUwAw#v=onepageq=Australiaf=false Griffin, J., 1996. The art and science in modern Asian wines. Asian Business Review, Jun96. Web. Available from: http://web.ebscohost.com/ehost/detail?hid=17sid=3da6105a-25cf-45a2-b851-c2edeab4d836%40sessionmgr112vid=4bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bthAN=9607096112 . Kutz, R., 2004. To Franchise, Or Not To Franchise. I nc, Vol. 26, Issue 2, p34-36. Web. Available from: http://web.ebscohost.com/ehost/detail?hid=107sid=2ee6dd76-0191-4806-a1e2-9788540c2ddf%40sessionmgr13vid=9bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=11916480 Peng, M. W., 2009. Global Strategy. Second edition. Ohio: South-Western Cengage. Web. Available from: https://books.google.com/books?id=EizYm46Kv_ACprintsec=frontcoverdq=Global+Strategyhl=enei=waB0Tfz6Fsio8QOakaGvCAsa=Xoi=book_resultct=book-preview-linkresnum=1ved=0CC8QuwUwAA#v=onepageq=Franchisingf=true . Peterson, J. et al. 2000. Chain Stocktake of some Australian Agricultural and Fishing Industries. Bureau of Rural Sciences, Canberra. Web. Available from: http://adl.brs.gov.au/brsShop/data/PC12761.pdf . Spinelli, S. et al. 2004. Franchising: pathway to wealth creation. Upper Saddle River: FT Press. Web. Available from: https://books.google.com/books?id=xqiwiTz_iF4Cprintsec=frontcoverdq=franchisinghl=enei=DJJ0TeTOJsrxsgbe1KGEDgsa=Xoi=book_resultct=book-preview-linkresnum=1ve d=0CDsQuwUwAA#v=onepageqf=true . This assessment on Marketing strategy: Aussie Fresh was written and submitted by user Antonio Gonzales to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Compare the ways Duffy and Armitage present anti-social behaviour in Education for Leisure and Hitcher Essay Example

Compare the ways Duffy and Armitage present anti Compare the ways Duffy and Armitage present anti-social behaviour in Education for Leisure and Hitcher Essay Compare the ways Duffy and Armitage present anti-social behaviour in Education for Leisure and Hitcher Essay Essay Topic: Carol ann Duffy Poems In Education for Leisure, written by Carol Ann Duffy, the reader gets the impression the person in the poem is disturbed. They go on a killing spree, starting with whatever they can find, after there is nothing left to kill they get a knife and go outside, however the reader does not know what happens next.The person in the poem feels resentment when people ignore them: I have had enough of being ignored. This makes the reader think that they have bin rejected and that they are now bitter about it. They say, They dont appreciate my autograph which makes the reader think that the person in the poem wants to be famous, however is instead ignored. This is quite contrasting, as the person in the poem is very arrogant. I am a genius; I could be anything at all. Also many of the lines begin with I which shows how they talk about themselves a lot. So this could be why they are so confused, the person thinks very highly of itself however no one else seems to.A major theme in this poem in dea th and killing. They kill a fly and a fish, which makes the person in the poem feel powerful and intelligent; also maybe a cry for attention. However, the reader can see a lack of intelligence by the use of colloquial language: I pour the goldfish down the bog. Death is also a key theme in Hitcher by Simon Armitage.In this poem, the narrator picks up a hitchhiker. However he beats him up, whilst driving and then throws him out of the car. You can walk from thereAt the beginning of the poem the narrator is stressed, which contrasts to the end of the poem where he is much more relaxed; after killing the hitchhiker. Like in Education for Leisure the narrator boasts when saying how he didnt even swerve. Throughout the poem there are many inappropriate remarks about how the hitcher was bouncing off the kerb. The fact that he says these sick jokes in such a casual way is quite disturbing; it seems as though its not a big deal, like with Education for Leisure the person in the poem does no care what they kill, as long as they kill something.Both poems have five stanzas. They both feature enjambment and caesura throughout to show the lack of control; along with a narrative structure and in 1st person.Both poems are about death. The person in each of the poems ends up killing at least one thing, whether its an animal or a person; once they have murdered they get a sick pleasure and satisfaction.Compare the ways in which the attitudes of the speakers are presented in two poems from the pre 1914 poetry bankIn The Laboratory the woman feels very angry towards her husband/lover and his new mistress. She feels as though they have made a fool of her: they laugh, laugh at me. She is jealous; her lover is having an affair with some one else. Jealousy is also featured in My Last Duchess. The Duke suggested that his Duchess flirted with everyone: all and each would draw from her alike the approving speech, or blush, at least. Therefore is jealous that her attention is not on him all the time.In both poems, jealousy ends in death. In The Laboratory she poisons the new mistress and wants it to be painful: let death be felt, she also wants revenge on her lover for being unfaithful: He is sure to remember her dying face! She wants her lover to see his mistress when she dies, which shows the extent of jealousy she has. In My Last Duchess there is a sinister tone, which makes the reader suspect that he killed his Duchess: as if she were alive implies that she is dead now. Also when the Duke says: all smiles stopped all together the reader is very suspicious of him. His tone suggests he was satisfied with the results of his commands.

Assessing The Confucianism On Relationships Cultural Studies Essay

Assessing The Confucianism On Relationships Cultural Studies Essay Confucianism has been the main foundation of traditional thought that is deeply rooted in Chinese society. Confucianism is ethical teachings rather than a religion as described in Western literatures. Confucianism is widely regarded as the behavioral or moral regulations that are mainly concerned with human relationships, social structures, virtuous behavior and work ethics. In Confucianism, rules are specified for the social behavior of every individual, governing the entire range of interpersonal relations within the society. The core virtues of Confucius basic teaching can be extracted as Ren (Humanity), Yi (Righteousness), Li (Propriety), Zhi (Wisdom) and Xin (Faithfulness). According to Confucius, each person had a specific place in society, certain rules to follow and certain duties to fulfill. Confucius hoped that if people knew what was expected of them they would behave accordingly. He, therefore, set up Five Cardinal Relations, in which most people are involved, moreover h e also laid down the principles for each relation. These can be illustrated as follows: Basic Human Relations Principles Sovereign and subject (master and follower) Loyalty and duty Father and son Love and obedience Elder and younger brothers Seniority and modeling subject Husband and wife Obligation and submission Friend and friend Trust Source: Fan, 2000 All of these five, except the last, involve the authority of one person over another. Power and the right to rule belong to superiors over subordinates. Each person has to give obedience and respect to his/her ‘superiors’; the subject to his/her ruler, the wife to her husband, the son to his parents, and the younger brother to the older brother. The ‘superior’, however, owes loving responsibility to the subordinates. These relationships are structured to generate optimal benefits for both parties, and the principles are laid to achieve a harmonious society (Fan, 2000). Among these five basic human relatio ns, three are family relations, which show strong family-orientation in the Chinese society. Such a characteristic when applied to organizational management, leads to the birth of a parternalistic management style in Chinese society (Hsiao, et al., 1990). As China is a high context culture (Hall, 1976) and places much emphasis on Confucianism, relationships within the Chinese society have been explained in terms of harmony, hierarchy, and development of morality and kinship (Shenkar and Ronen, 1987). Defining Guanxi Under the impact of Confucianism, China is a nation whose social relationships are neither individual-based nor society-based, but typically a relationship-based society (Liang, 1974), in which almost everyone tries to maintain Guanxi. Guanxi, which literally means social relationship or social connection, is a prevalent cultural phenomenon that has strong implications for interpersonal and interorganisational dynamics in Chinese society. The concept of Guanxi is enormou sly rich, complex and dynamic (Yang, 2001). In English as well as Chinese, it can be defined at various levels and from different perspectives. Chen and Chen (2004) argue that rather than social networks or interpersonal relationships found in the Western literature, Guanxi should be viewed as an indigenous Chinese construct and should be defined as an informal, particularistic personal connection between two individuals who are bounded by an implicit psychological contract to follow the social norms as maintaining a long-term relationship, mutual commitment, loyalty, and obligation.

Exploring The Dark Side. Review of hacker sites Essay

Exploring The Dark Side. Review of hacker sites - Essay Example Indeed, as Gold (2001) argues, there is an overriding tendency to perceive of all hackers as intent on the accessing otherwise private information for the purpose of criminal use and profit. Certainly, a not insignificant percentage of hacks into corporate databases is motivated by precisely such an intent but an equally significant percentage is motivated by the intent to expose security flaws. The intent to expose, as Gold (2001) contends, is not accompanied by an underlying criminal or financial motivation but simply by the determination to prove that the security systems which companies have invested large amounts of money in are, indeed, flawed and easily penetrated by professional hackers. Interestingly, the four sites mentioned appear to evidence Gold's (2001) argument. The technical information provided in these sites can be interpreted as hacking guidance information but, more significantly, it directs attention to existent security flaws and data vulnerability. In its announcement of a four-day hacker conference, the Cult of the Dead cow effectively evidences that hackers have a constructive role to play in the securitization of information. For example, the mentioned conference announcement is accompanied by a call for papers on network penetration, malware generation and, importantly, network security. The implication here is that hackers are actively involved in the study of network security flaws, aspects of network vulnerability and information warfare strategies, as based on existent flawed security and suggest strategies for the resolution of these weaknesses and vulnerabilities. As may have been deduced from the preceding paragraph, Cult of the Dead Cow may be perceived of as a positive contribution to information assurance and the fact that this statement may be extended to embrace professional hacker communities per se, is established through a review of I Hack Stuff. The latter site is extremely informative because it establishes the extent to which data and networks are vulnerable by illustrating how supposedly sensitive and extremely secure information, such as administrator login information, customer lists and websites' member databases, including passwords, may all be accessed through a google search. I Hack Stuff provides a long list of the google search terms that one needs to enter in order to access this information and upon experimenting with it, I discovered that the information is valid. Certainly, the information which I Hack Stuff provides may be interpreted as an immediate and intolerable ethical violation insofar as it directs novices, or experimenters, towards the location of information which allows for the successful hacking of supposedly secure websites. Taken from another perspective, however, such information may be interpreted as a constructive contribution to data and information assurance. It exposes security flaws and

2.Does motivation to work vary from culture to culture Discuss the Essay

2.Does motivation to work vary from culture to culture Discuss the applicability of one content theory of motivation and of one process theory of motivation to your national culture - Essay Example behavior, the more able the manager will be in influencing subordinates’ behavior to make it more consistent with the organization goals and objectives. Human beings are driven by one thing or another, in order to do something. This driving force is the reason why they would do something. This driving force is basically what we term as ‘motivation’. Motivation is the desire to do anything. It is one of the most important of the factors that lead us to perform a task. It is the inner state that causes an individual to behave in a way that ensures the accomplishment of some goal (Certo and Certo, 2013). Motivation is also seen as a set of processes that stimulate, direct and maintain human behavior towards achieving a particular goal (Di Cesare and Sadri, 2003) Persuaded individuals are the individuals who have settled on a conscious choice to dedicate significant exertion to attaining something that they esteem. What they esteem will vary enormously starting with one singular then onto the next. Some individuals might be motivated by monetary factors involved in accomplishing a task while others might be driven by non-monetary factors (Erez et al, 2012). Monetary factors are those elements in a job that result in the individual getting rewarded in form of money such as salary, bonuses, fringe benefits etc. Non monetary factors are also called intrinsic factors and are those that are closely linked to a person’s satisfaction and hence these include appreciation, recognition, delegation and relationship with colleagues (Lehto and Landry, 2012). Both of these factors play an important role in motivating a person to perform a job. If the right motivators are used to stimulate individuals to work, there is a high probability that the wo rk performed will be effective and efficient. This is because the individual is happy and wants to show the same love and affection towards the job and the organization. The token of appreciation from the individual’s side is

Analysis of Forgetfullness, by Billy Collins Essay Example for Free

Analysis of Forgetfullness, by Billy Collins Essay This poem is really easy to identify with. The first 4 stanzas are clearly relating the reader to the poem. Everyone at some point has to learn these general, seemingly useless facts. â€Å"A state flower† â€Å"The capital of Paraguay† so arbitrary, but so true in that this brings back memories of 3rd or 5th grade for almost all of us, it is bound to strike a chord with the reader. This is also coupled with a slightly nostalgic loss of these facts in the first stanza, as slowly the individual sections of a book (that you as the reader once clearly enjoyed) are systematically removed from your memory by time. Then the tone shifts from musing about facts we don’t remember, to our inability to remember them. It begins to get darker. This is useful contrast from the imagery that the reader experiences during the first few stanzas, remembering childhood, and innocence. Juxtaposed is the now darker â€Å"mythological river† described as vague that, dauntingly, is leading to oblivion. The hopeless tone thus has that much more impact as we make our way to our own â€Å"oblivion† or death, where we will join the dead: â€Å"those who have even forgotten how to swim and how to ride a bicycle.† Then Collins provides a justification for our wanting to remember, wanting to enrich our every moment, as soon memories will be pointless. Really, in the end this is providing a more inherent worth to memories than they ever had before, because of the fleeting nature of life that Collins describes. Not in a fun, youthful â€Å"carpe diem† way, Collins is showing how short we have to live. Only from this presentation can the reader then make the leap that we ought to cherish these good memories, and make good memories, such as the â€Å"moon (out of the) love poem† in the closing lines of the work.

The Republican Party Essay -- American Government, Politics

This research paper aims to expose the Republican Party's transition from having a pro-minority reputation to currently having a reputation of being "against" racial minorities. In order to properly investigate this contrast, the emergence of the Republican Party and how it gained a negative reputation towards minorities will be researched. This paper utilizes statistics on racial minority support of the Republican Party and voting patterns, scholarly contributions that explain the agenda of the publican Party, and historical evidence documenting the emergence of the Republican Party. This information will be used to convince readers that the Republican Party is not aligned with its current reputation of having prejudice towards racial minorities and will instead prove that it obtains ideals that greatly benefit minorities. Introduction 1854 marked the beginning of an age where the Republican Party would soon play a major role in freeing slaves in America due to the Emancipation Proclamation of 1863. 1964 marked a time in which the Republican Party failed to support civil rights through not publicly supporting the Civil Rights Act of 1964. America's most recent 2008 presidential election marked a time in which the Republican Party fought to gain the support of various racial minority groups but failed due to Barack Obama's strong proposals aimed towards the desires of the working class and racial minority groups. How did the Republican Party's reputation transition from being anti-slavery to discouraging civil rights? How can the Republican Party continue to fail in gaining the trust of minorities though its foundational ideals greatly benefit racial minority groups? These are all questions that will be answered in this researc... ...that do not visibly favor the requests of racial minorities. He asserts that parties need to instead focus on the foundations of democracy in order to better relate to minorities to subsequently create authentic appeal (327-9). Cox (1997) agrees and seeks to persuade Americans that the electoral process is flawed in the sense that votes are not truly providing Americans with the ability to see positive and sustainable change. In order to "make votes count," racial minorities need to present debate topics and pressure parties to replicate the desires of the majority so that when a politician is running for office they can clearly indicate the desired changes proposed (272-5). These scholars affirm that the Republican Party's inability to bring sustainable change to racial minorities through proper representation prolongs the reputation of being racially prejudiced.

Microfinance Impacts On Social Vulnerability Health And Social Care Essay

The research reported in this thesis was on â€Å" Impact of Microfinance on Social exposure in low income families of Pakistan † . The intent of this research was to analyze the impact of microfinance upon the vulnerable sector i.e. the low income Households of Pakistan. The primary information was gathered by drifting questionnaires and carry oning interviews. SPSS package was applied to analyse informations for frequences and cross tabular matter. The consequences were interpreted by usual rules of statistics. The findings suggested that there is a important impact of microfinance in cut downing poorness of the low income families. The findings showed that the microfinance clients had been helped by microfinance loans to elate their criterion of life and their societal position. Microfinance establishments have improved their criterion of life. It has besides helped them by increasing their entree to wellness and instruction installations. Microfinance has improves the conditions of lodging of its clients. Therefore microfinance establishments help to diminish the societal exposure and has moved them out of po orness.Chapter 1IntroductionOverview of the subject under considerationThe operations of microfinance are non much different from that of commercial Bankss but the chief difference prevarications in their client section which is the hapless for the microfinance. Challenges that are faced by the hapless are hapless wellness, deficiency of instruction, hapless lodging, and deficiency of lodging and unexpected menaces like natural catastrophes. These factors influence the economic status of the hapless every bit good. Microfinance focuses on these issues to cut down societal exposure of the hapless. Some of the issues that have impact on the societal exposure of the hapless are: Poor wellness is one of the chief grounds that makes people vulnerable and does non let them to draw out of poorness. Death of the staff of life earner leaves the full family helpless and therefore falling of one member ill makes the full family unstable. Education is one of the major constituents of microfinan ce services. Microfinance allows the client to pull off their growing income activities. In the absence of proper instruction the hapless are unable to travel out of poorness. Fiscal preparation and proviso of grownup literacy are of import parts of microfinance merchandises. Housing helps the hapless to make assets. Investing in lodging agencies in investing in concern since the hapless normally work from place. Proper lodging gives the hapless with entree to basic installations. Income required for nutrient ingestion and other outgos is critical and should be plenty to maintain the house stable. Standard of life determines the quality of unrecorded the hapless are populatingBackground of the subjectHistory of MicrofinanceMicrofinance is an old construct but it became really popular in the 70 ‘s by Dr Muhammad Yunus. Muhammad yunus realized that there would be a batch of enterprisers among his state but these people could n't get down their ain concern due to miss of capital. Muhammad Yunus established a bank that would impart a few hundred dollars to the hapless to get down a new concern. He established the Grameen bank in 1983 in Bangladesh. His chief aim was to assist hapless people move out of poorness by supplying them with loans. Microfinance refers to provide of fiscal services like loan, insurance, nest eggs to the hapless. As the hapless can non acquire these services from commercial Bankss, microfinance provides them with these services. Microfinance was introduced in Bangladesh in 1976 and of all time since it has gained importance in the fiscal universe. Microfinance has shown a positive impact on its clients over the old ages. Surveies have shown that bulk of the loans to travel adult females and adult females invest them in concern and better their and their household ‘s criterions of lifeSocial exposure in PakistanSocial exposure has many dimensions. The hapless in Pakistan have non merely low income but they besides lack entree to basic demands such as instruction, wellness, clean imbibing H2O and proper sanitation. The latter undermines and bounds their capablenesss, bounds their chances to procure employment, consequences in their societal exclusion and exposes them to exogenic dazes. Then the barbarous rhythm of poorness is accentuated when so authorities constructions exclude the most vulnerable from the determination devising procedure. Poverty is one of the most of import jobs that are faced by state. But due to increase of economic activities and policies of the authorities, there are some good Numberss came on poorness and poorness decrease. Social exposure, societal exclusion and societal inequality are found in different parts of rural Pakistan. There are different societal constructions that govern the rural life in Pakistan. In rural Pakistan socially vulnerable groups have limited entree to labour market and societal services and this restriction leads to poverty. More than one-half of the rural population in Pakistan is landless and rural poorness is highest among those who own no land. It is found that 42 per centum of the population is populating in families with illiterate caputs is hapless. Net primary registration rates are merely 37 per centum for the hapless and this per centum is even lower in adult females and kids. There is the presence of affinity and caste system in the rural Pakistan and the presence of powerful groups leads to affairs like entree to instruction, wellness and other services Lack of instruction and deficiency of entree to wellness and public services are one of the grounds of poorness. Supplying loans to the hapless is non a new thought, every bit early as 1960s Agricultural bank has been supplying loans to the husbandmans to purchase fertilisers, high giving up seeds and machinery. These Bankss failed to better the criterion of life of the hapless because they merely provided loan and did non offer services of sedimentation maintaining and did non hold any economy merchandises. MF attempts to supply solution to this job. MF provides fiscal services include working capital loans, consumer recognition, nest eggs, pensions, insurance, and money transportation services. Microfinance covers a broad scope of services that is non confined merely to micro recognition.Importance of the survey with regard to the universeOne-half of the universe ‘s population is populating on an income of less than two dollars a twenty-four hours. In these hapless communitie s one kid out of every five does non populate to see his birthday. Microfinance claims to supply the hapless an entree to capital giving them an chance to travel up the economic ladder. Examination of microfinance operations around the universe has indicated that hapless who use microfinance merchandises have become less vulnerable and are able to travel themselves out of poorness. Even those who managed to travel out of poorness, it took them 5 to 10 old ages to travel out of poorness. Impact appraisal of microfinance is of import to understand the effectivity and outreach of microfinance in run intoing the development aims, Besides an of import point the should be considered is that microfinance services are an instrument of development and non an terminal in themselves. In the planetary conflict against poorness microfinance is considered an of import and effectual tool. It increases the chances of the hapless by supplying them entree to the capital and helps them by increasing i n their income and besides increases the societal position of the borrowers. Many givers, societal investors and policy shapers have supported the growing of this on an international graduated table with important flows of subsidising grants and financess.Importance of the survey with regard to PakistanMicrofinance sector began in Pakistan through rural development undertakings that were funded by the givers. The Agha khan rural support plan theoretical account has been imitated all across Pakistan and since so microfinance has become an critical instrument in covering with the issues of the hapless of the Pakistan. It is considered that microfinance should be used to cut down poorness by 33 per centum.This belief is mostly supported by informations and grounds all across Pakistan. Along with cut downing poorness microfinance in Pakistan is besides seen as an of import instrument for gender authorization. The Government of Pakistan and rural support plans in the state think that by supplying recognition to adult females there can income coevals and the societal and economic position of adult females in the family and in the community can be improved. As it is believed that microfinance can extinguish poorness, can authorise adult females and eradicate unemployment but still there is non adequate research that supports all these claims.Research inquiryWhat is the impact of microfinance on societal exposure in low income families of Pakistan?Chapter 2LITERATURE REVIEWWarner ( 2009 ) conducted a research on societal exposure, where she defines the term, examines policy significance of societal exposure and discusses the value of survey of societal exposure for hazard direction. The cardinal ground behind this research was to see the factor that are related to exposure for hazard decrease intent and discourse the major concern that should be considered while making research. The author discusses the hard in mensurating societal exposure ; she says that chief metho dological argument about societal exposure is that it deals with our certain societal elements that are hard to mensurate. The author points out that there should be tools that should be made by the policy shaper that should assist in mensurating societal exposure accurate and easy. The determination were that societal exposure is merely non put on the line decrease because it consider three of import component and those elements are people, societal systems and non structural solutions. The author references chances that are present to extinguish societal exposure are by authorising adult females and bettering the position in the society and by utilizing hazard direction tools like microfinance to better the hazard direction capablenesss of the vulnerable population. United Nations secretariats ( 2003 ) published a study on universe societal state of affairs, beginnings and challenge of societal exposure. The aim of this study was to place the beginning of societal exposure because to accomplish decrease in societal exposure it is of import to understand its beginnings. The study states that societal exposure is the exposure of societal groups. These societal groups include adult females, kids, older people and people with disablements and minorities. The study states that these groups face societal exposure due to different societal, economic and cultural barriers. These groups are excluded from income market every bit good as are socially excluded. This study identifies that a barbarous circle is created by the interaction of poorness and exposure because hapless people are the 1 who are most vulnerable to income dazes and stuff losingss and these dazes and losingss make them unable to travel out to poorness. In order to cut down poorness it is of import to understand what makes these people vulnerable. The most of import beginnings of exposure identified in this study are income security and deficiency of entree to fiscal markets but these are non the lone beginnings other societal ailments such as hapless wellness, unequal entree to wellness services, no entree or unequal entree to instruction are besides major beginnings of societal exposure. Apart from this societal exclusion on the footing of gender and civilization besides lead to societal exposure. This study identifies the demand for societal and economic policies that help in creative activity of employment of these societal groups. The most of import beginning of societal exposure identified in this study is income insecurity hence economic growing and creative activity of employment should be kept in head when making policies to cut down societal exposure. As societal exposure arises due to societal, cultural and economic barriers, hence societal and economic p olicies should be integrated to cut down societal exposure. This study indicates that developing states should implement stairss for socially vulnerable groups. Philip and rayhan ( 2004 ) conducted a research on what are the causes and what is the relationship between poorness and societal exposure. The cardinal ground behind this research was to look at different significances of poorness and societal exposure and to analyze their interrelatedness in order to better the life criterions in the development states. To transport out the research they did interdisciplinary analysis of both poorness and exposure by reexamining literature and by looking at the instance surveies of different developing states. The determination of this research was that exposure and poorness are multidimensional footings i.e. they include societal, economic, political and environmental factors and are complex footings. They are interrelated in such a manner that each causes the other, which means that poorness makes people vulnerable to societal, economic and environmental dazes, their exposure escalate poorness and therefore do them vulnerable to farther dazes. Fo r measuring of exposure, factors of economic efficiency which are land productiveness, labour productiveness, and per capita income, factors for societal equity which are people below poorness line, life anticipation, and female literacy should be measured. PROBLEMS OF POOR HEALTH SHOULD BE ADDRESSED BECAUSE THEY HAVE BEEN FOUND TO BE THE MAIN RESONS of poorness and societal exposure. Freyssinet ( 2009 ) worked on how to mensurate societal exposure. The purpose of mensurating societal exposure is that it can assist in minimising the inauspicious impact of economic, societal, political and environmental dazes and aid in interrupting the rhythm of aims every bit good as subjective. The article states some variable that can assist in mensurating societal exposure ; the variables are healthy life anticipation, poorness, unemployment and debt ratios and others. Wisner ( 2006 ) worked on the hazard decrease indexs of societal exposure. The cardinal ground behind this research was to analyze the indexs of societal exposure for its better apprehension. He states that those indexs are used whose informations is available from family study or informations collected by different disposals. He states that an of import index of societal exposure is school safety. School safety includes the per centum of school available, entree to instruction services and protection to go on instruction, what is primary school registration, figure of instructors and pupil per school. Another of import index of societal exposure is to analyze the diverseness of economic activity of a family. It will include ratio of people gaining from support and people gaining from fabricating. Another of import index is homelessness which can be measured by looking at the per centum of people homeless. The writer states that in order to step and to cut down societal exposure thes e are the most of import index that should be taken into history. He concludes that indexs of societal exposure are found in the establishments, support, substructures and other societal factors. Matin, Hulme and Ruthford ( 2004 ) conducted a research on finance for hapless: from microfinance to micro fiscal services. The purpose of this research was to happen ways how fiscal merchandises can be designed and delivered to the hapless in a better manner. This paper states that supplying hapless people with microfinance will assist them cover with poorness which will take to obliteration of poorness. Microfinance is average for cut downing exposure by giving hapless entree to wellness and instruction services and is a mean for increasing income. This article states that there are two microfinance supplier informal, semi formal and formal. Informal suppliers are unregistered such as money loaners and semi formal suppliers are microfinance establishments that are normally NGO ‘s and formal suppliers are those which are capable to banking jurisprudence of the state. The article concludes that the hapless need fiscal services for care and betterment of their support. All infor mal, semi formal and formal suppliers can assist hapless in accomplishing these. Radermacher et.al ( 2010 ) conducted a research on micro insurance, as a tool to cut down exposure due to costs of ill-health. The cardinal ground behind this research was that hapless households frequently due to illness lose all their assets due wellness disbursals which they cover from their earning or from borrowing. Even if such hapless family have entree to microfinance but microfinance wo n't cover indirect disbursals like transit costs and income loss that occurs due to illness. Therefore there is demand for micro insurance which non merely cover these wellness disbursals but besides the indirect disbursals. For transporting out research family study was conducted in low income territories on Nepal. Harmonizing to the study it was found that monthly rate of illness was more than 10 % in the territories and female, babies and older people are more vulnerable to illness as compared to work forces. Survey was besides done to happen the heath disbursals of hapless family and it w as found it is increasing over the old ages and that these hapless family at the same clip have limited entree to wellness services. The study besides showed the beginning used by these family to cover wellness cost and it was found that these family either sold their assets to cover costs or resort to adoption. Besides when adoption was done it was done from multiple beginnings to cover full disbursals. This article states that micro insurance is the finest tool for cut downing the exposure. Insurance besides non besides covers the medical cost but besides the index costs. The article states that the focal point of micro insurance is that it should be low-cost, bettering the qualities of life of the hapless and cut down their poorness. Another of import factor of micro insurance is trust. The hapless family have limited budget and they will ne'er purchase the insurance policy unless they wo n't hold trust on the micro insurance supplier and it is undertaking of the insurance suppli er to convert them that they will profit from buying the insurance policy. Therefore micro insurance is the best possible manner to cut down the exposure of low income family. Hamid, Robert and Mosley ( 2010 ) evaluated the wellness effects of micro wellness insurance arrangement. The cardinal ground behind this research was to analyze and analyze the impacts of micro wellness insurance arrangement on the consciousness of wellness, use of wellness attention and position of wellness of clients of Grameen bank in Bangladesh. For the research primary information was collected through family study in countries where there are subdivisions of Grameen bank. Since more than 90 % of clients of Grameen bank are female therefore merely female were selected for the survey. The study included both interview and questionnaires. After roll uping the information a arrested development equation was derived from empirical theoretical account to analyze the impact of impact. The dependent variables taken were awareness of wellness and position of wellness. The determination were statistically of import for consciousness for wellness and use of heath attention but non for we llness position and those happening are important for enlargement and imitation of micro wellness insurance. Develtere and Huybrechts ( 2002 ) worked on looking at groundss on societal and economic impacts of Grameen bank and BRAC on the hapless in Bangladesh. The cardinal ground behind this research was to happen the societal and economic impact of these Bankss on the hapless. There are different ways to mensurating the impact of microfinance on ingestion and income. The method used that the borrowers recall their before and after state of affairs and utilizing this method it was found that per capita income and sum of recognition obtained from Grameen bank was positively related. The survey showed that Grameen bank improved the economic conditions of 91 % its clients. Research shows that income and ingestion should be taken as dependent variable for mensurating the impact of microfinance on the hapless. Apart from betterment in income and ingestion of the client it was seen that employment was besides generated. Besides the research indicates that the labour market engagement of adult fem ales increased as comparison to adult females populating in nearby small towns. Researches states that micro recognition aid in cut downing poorness. BRAC every bit good as Grameen bank have seen that their tools for salvaging have help in cut downing exposure. Apart from betterment in their economic status their societal status was besides improved the societal state of affairss of adult females as good of their household. Through microfinance these adult females achieved empowerment and now they non seen as a load but a beginning of income which has increased her position as her power of determination devising. Women of hapless family face a job of domestic force. In this research a arrested development analysis was done and it was found that adult females who are clients of BRAC and Grameen bank are better treated by their hubbies. These Bankss increased the mobility of adult females, expanded their cognition and increased consciousness of the universe. Asad Kamran Ghalib ( 2007 ) worked on societal impacts appraisal of microfinance. The purposes of this work was to look at the wider and societal impacts of microfinance and what tools and methods should be used to mensurate these societal impacts. For societal impacts assessment a generic theoretical accounts was used. The theoretical account consisted of a control group and a plan group. The control group was non exposed to microfinance intercession while plan group. The control group was non exposed to microfinance intercession while plan group was the one which was exposed to microfinance intercession. For mensurating of societal impact of microfinance on plan group a societal impact measurement index was used, which took account four variables. The variables were wellness, literacy, support and community. Each variable has its ain indexs. For informations aggregation secondary beginnings were used which include nose count study and informations published by regulative bureaus. T he findings were that microfinance lead to adult females authorization and improved their living criterion and that of their household. There nutrition, hygiene and life conditions improved. Access to education increased their consciousness.Chapter 3MethodologyResearch TypeThe type of research is qualitative in nature. The nucleus purpose of the qualitative research is to happen out the relationship between the dependant variable and the independent variable. The relationship between the variables is traveling to be built utilizing statistical tools such as cross tabular matter. Study scene of the research will be impersonal. Then the purpose of this survey is to happen the extent to which microfinance reduces societal exposure.Data type and Research PeriodFor my research, I am traveling carry out primary research, for which I am traveling to carry on questionnaire utilizing a 5-point likert graduated table. 1 depicts strongly disagree and 5 depicts strongly agree. The questionnaire contains 12 inquiries, 3 inquiries per variable.Population, Working population and SampleFor my research, I am traveling to take a on the job population of 70 people who are clients of microfinance institutes in Lahore. Out of the 70 questionnaires, 20 questionnaires will be disqualified on some bases. Hence the sample size for my research will be 50.Theoretical Framework and Variables under treatmentMy independent variable is microfinance and the dependent variables are: Social exposure Health Education Income Housing Standard of lifeOperational DefinitionsHealth:Poor wellness is one of the chief grounds that makes people vulnerable and does non let them to draw out of poorness. Death of the staff of life earner leaves the full family helpless and therefore falling of one member ill makes the full family unstable.Education:Education is one of the major constituents of microfinance services. Microfinance allows the client to pull off their growing income activities. In the absence of proper instruction the hapless are unable to travel out of poorness. Fiscal preparation and proviso of grownup literacy are of import parts of microfinance merchandises.Housing:Housing helps the hapless to make assets. Investing in lodging agencies in investing in concern since the hapless normally work from place. Proper lodging gives the hapless with entree to basic installations.Income:Income required for nutrient ingestion and other outgos is critical and should be plenty to maintain the house stable.Standard of li fe:Standard of life determines the quality of unrecorded the hapless are populatingResearch HypothesisHolmium: Microfinance leads to better wellness of its clients H1: Microfinance does non take to better wellness of its clients Holmium: Microfinance leads to increase in instruction and school registration of its client ‘s kids H1: Microfinance does n't take to increase in instruction and school registration of its client ‘s kids Holmium: Microfinance leads to increase in personal income of its clients H1: Microfinance does non take to increase in personal income of its clients Holmium: Microfinance improves the criterion of life of its clients H1: Mic Ho: Microfinance leads to betterment in lodging of its clients H1: Microfinance does n't take to betterment in lodging of its clients rofinance does n't better the criterion of life of its clientsTechniquesAfter finishing the questionnaires, I am traveling to make traverse tabular matter analysis for my research.Datas AnalysisFor this research, SPSS will be used and transverse tabular matters will be carried out, after which the significance of each variable will be determined and therefore each hypothesis will be proved.Data Interpretation:The consequences generated from SPSS would be combined and will so be further analyze utilizing the tabular arraies and the graphs and cross check analysis.Chapter 4RESULTS AND ANALYSISTable 1: Cross check of after microfinance your entree to wellness installations and overall wellness of your household members has improvedOverall wellness of your household members has improved Entire 3.00 4.00 5.00 3.00 After microfinance your entree to wellness installations improved 3.00 1 2 2 5 4.00 5 16 8 29 5.00 4 12 0 16 Entire 10 30 10 50 Holmium: Microfinance leads to better wellness of its clients H1: Microfinance does non take to better wellness of its clients This cross tabular matter shows that 29 out of 50 clients agree that after engagement in microfinance their entree to wellness installations has improved and 16 clients strongly agree that after engagement in microfinance their entree to wellness installations has improved. 30 out of 50 clients believe that overall wellness of their household members have improved. This tabular array shows that bulk of the clients agree that after engagement in microfinance their entree to wellness installations have improved and besides overall wellness of their household members have improved. Therefore it proves the hypothesis that microfinance leads to better wellness of its clients.Table 2: Cross check of after microfinance has the school registration rate of your kids increased and your monthly disbursal on instruction increasedHave your monthly disbursal of instruction increased? Entire 3.00 4.00 5.00 3.00 After engagement in microfinance has the school enrolment rate of your kids increased? 3.00 1 4 0 5 4.00 5 17 10 32 5.00 5 2 6 13 Entire 11 23 16 50 Holmium: Microfinance leads to increase in instruction and school registration of its client ‘s kids H1: Microfinance does n't take to increase in instruction and school registration of its client ‘s kids This cross tabular matter shows that 32 out of 50 clients agree that after engagement in microfinance the school enrolment rate of their kids has increased. 23 out of 50 clients agree that monthly disbursal of instruction has increased. This tabular array shows that bulk of the clients agree that after engagement in microfinance the school enrolment rate of their kids has increased and their monthly disbursal on instruction has increased. Therefore it proves the hypothesis that microfinance leads to increase in instruction an 500 school registration of its clients kids.Table 3: Cross check of after microfinance there is addition in your personal income and is your income plenty for your household membersCount Is your income plenty for your household member Entire 2.00 3.00 4.00 2.00 Has engagement in microfinance has led to increase in your personal income 3.00 3 0 3 6 4.00 7 6 13 26 5.00 2 6 10 18 Entire 15 12 23 50 Holmium: Microfinance leads to increase in personal income of its clients H1: Microfinance does non take to increase in personal income of its clients The tabular array of cross tabular matter shows that 26 out of 50 clients agree that after engagement in microfinance their personal income has increased. 23 out of 50 clients agree that their income is adequate for their household members. This tabular array shows that bulk of the clients agree that after engagement in microfinance their personal income has increased and their income is adequate for their household members. This tabular array shows that 15 out of 50 clients still believe that their income is non plenty for their household members. While 23 out of 50 believe that their income is adequate for their household members. Therefore the hypothesis holds true that microfinance leads to increase in personal income of its clients.Table 4: Cross check of microfinance leads to increase in ingestion of nutrient and your entree to clean imbibing H2O and hygiene environment has improvedCount Do you hold entree to clean imbibing H2O and hygiene environment? Entire 2.00 3.00 4.00 5.00 2.00 Do you believe that microfinance leads to increase in overall ingestion of nutrient 3.00 0 0 3 1 4 4.00 0 7 17 6 30 5.00 4 7 3 2 16 Entire 4 14 23 9 50 Holmium: Microfinance improves the criterion of life of its clients H1: Microfinance does n't better the criterion of life of its clients The cross tabular matter tabular array shows that 30 out of 50 clients agree that microfinance has increased their overall ingestion of nutrient. 23 out of 50 clients agree that they have entree to clean imbibing H2O and hygiene environment. As the tabular array shows that 17 out of 50 clients agree that after engagement in microfinance their overall ingestion of nutrient has increased and they have entree to clean imbibing H2O and hygiene environment. Merely 4 out of 50 clients ‘ does n't hold entree to clean imbibing H2O. Therefore the hypothesis that microfinance improves the criterion of life of its clients keep true.Table 5: Cross check of microfinance leads to increase in outgo on house fix and your house is strong plenty to defy any sort of catastropheCount Is your house strong plenty to with stand electrical storm or any other sort of natural catastrophe? Entire 2.00 3.00 4.00 5.00 2.00 Engagement in microfinance leads to increase in outgo on house fix 3.00 1 4 0 0 5 4.00 7 15 9 1 32 5.00 2 6 3 2 13 Entire 10 25 12 3 50 Holmium: Microfinance leads to betterment in lodging of its clients H1: Microfinance does n't take to betterment in lodging of its clients This tabular array of cross tabular matter shows that 32 out 50 clients agree that engagement in microfinance leads to increase in outgo on house fix. 25 out of 50 clients agree that their house is strong plenty to with stand electrical storm or any other sort of natural catastrophe. 10 out of 50 clients said that their house is non strong plenty to with stand electrical storm or any other sort of natural catastrophe. 15 out of 50 clients are impersonal about that microfinance lead to increase in outgo on house fix and their house is strong plenty to defy electrical storm and any other sort of natural catastrophe. Looking at the bulk of clients the hypothesis clasp that microfinance leads to betterment in lodging of its clients.BibliographyPPAF ( 2004 ) â€Å" PPAF Microcredit Financing: Appraisal of Outcomes † prepared by GALLUP Pakistan for Pakistan Poverty Alleviation Fund. Hussein, Maliha and Shazreh Hussain ( 2003 ) â€Å" The Impact of Microfinance on Poverty and Gender Equity: Approachs and Evidence from Pakisian † Roneo for The Pakistan Microfinance Network. W.B, 2003. World Social state of affairs study. The World Bank Group Amin, S. , Rai, A. S. , & A ; Topa, G. ( 2003 ) . Does microcredit make the hapless and vulnerable? Evidence from Northern Bangladesh. Journal of Development Economics, 70 ( 1 ) , 59- 82.

Summary junk food

Why Do Americans Eat a Lot of Fast Food? Alaa A1-Marhoon American Language and Culture Program University of Idaho Mark Bittman, in his 2011 article, â€Å"Is Junk Food Really Cheaper? † says that American people think fast food is cheaper than real food and they use this point to explain why so many of them are overweight. However, he believes that's not true because junk food is actually more expensive than real food. The average cost of a fast food meal is around $12 per person. On the other hand, home cooked meals might cost round $10 per four people.Some people say the fast food could be cheaper if it is weighted by the calorie, but that also isn't a way to price the food according to Bittman because the home cooked meal could have more calories by adding natural sources (paras. 1-3). Money isn't a guide for what people eat, either. As Bittman states even poor people could have real food with a small amount of money. The author mentions, the time isn't either because the people who drive to fast food restaurants ould drive to any supermarket to buy their stuff to cook, but the fact is some people are lazy and they don't want to cook.Also, some people don't accept others' advice to cook at home (paras. 5-7). The author believes that eating fast food isn't Just related to money and time, but it gets people addicted to eating it, which make it harder to stop because the fast food industry mix chemicals with it. Bittman explains those chemicals make the taste of fast food and people addicted to having them. A study in 009 showed that eating a lot of fast food affects the brain.Also, the fast food industry leads people to eat fast food more and more because that makes people feel pleasure when they eat it (paras. 8-10). Bittman confirms there are five fast food restaurants tor each supermarket in the United S t s All those supermarkets increase the fresh food price by 40% and decrease soda and manufactured food by 30% to increase their restaurant benefit s. On the other hand, those supermarkets have done that to force people to eat fast food projects (Para. ).To have better lives, Bittman advises people to change their eating habits. Making this change will require to work both culture and political. People have already done this before to change the tobacco settlement limited in 1998. Certainly, this change will not be something hard to make. People will alone have to work together.